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Featured in Trend Crush Weekly


New York, NY – We’re so thrilled to have our iLLUMINATED JEWELRY with patented Ledpulse be listed because the second of 5 high wearable applied sciences by Trend Crush Weekly!

Our iLLUMINATED JEWELRY is a extremely gentle conductive materials, which we electroplated gold, and laser etched with completely different designs that permit the sunshine out.

This one is known as “Ranges” and was impressed by competition trend. Every design was created by completely different younger lady who Anina Web met on the IDTechEx 360Fashion & Tech exhibition she produced in 2017 in Santa Clara, CA. A gaggle of younger girls got here out and in of all of the merchandise that had been on show, they Zero’d in on our chokers and bracelets.

It turned out they had been graphic design college students and Anina Web, all the time desirous about attracting extra girls to tech, requested them to create preliminary designs. In the event you attend Burning Man, you will have seen some folks sporting them final summer season.

“I feel we have to meet girls the place they’re at with tech, and the abilities they’ve. Trend, jewellery, wearable tech is a good platform to have them make first contact.” Says Anina Web.

When growing a product, there’s all the time going to be tweeks from the primary manufacturing. Anina Web recounts how she mounted the adjustable collar:

“I began promoting our merchandise at curated PopUp shops in San Francisco main as much as Burning Man Pageant, and rapidly realized from prospects that males needed to put on them however they had been too small. For the subsequent months you might discover me in Noisebridge Hackerspace splitting the backs open and attaching clasps for hours and hours. That’s simply the way it rolls while you’re a maker.” tells Anina Web with a rueful smirk.

“That’s the value you pay if you find yourself the primary. You get to work out the kinks.” tells Anina Web, “However don’t let it cease you.”

Our chokers are on the market on our store and the Trend Crush Weekly article will be learn right here.

Thanks Trend Crush for crushing on us!


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